Our research team analyzes patterns across thousands of failed ventures to identify systemic risks and architectural flaws in business models.
Onavo and Path
A masterclass in the fragility of trust as a business asset. Both startups leveraged 'privacy' as a core part of their brand identity, yet both were undone by privacy scandals that revealed the inherent conflict between their business models and user promises.
Coinprism
A definitive case study in platform dependency risk. Coinprism correctly predicted the future of blockchain tokenization but bet on the wrong infrastructure, falling victim to Bitcoin's fee structure and Ethereum's superior smart contracts.
WOW Air
A quintessential example of strategic drift and hyper-growth in a capital-intensive industry. WOW Air disrupted transatlantic travel but collapsed after abandoning its core budget identity for aggressive long-haul expansion without the operational backbone to support it.
Henri Bendel and DASH Stores
When brand soul disconnects from business model. Both highlight a critical reality in fashion: physical retail space is a liability if the 'brand soul' is disconnected from the customer experience.